Semi-permanent hair dye for shiny color.
Reverses the effects of melanin loss.
✓ 6 weeks duration in color and shine.
✓ Up to 70% white coverage.
✓ 100% true-to-tone natural reflexes.
✓ 3x shinier hair.
Semi-permanent hair dye for shiny color.
Reverses the effects of melanin loss.
✓ 6 weeks duration in color and shine.
✓ Up to 70% white coverage.
✓ 100% true-to-tone natural reflexes.
✓ 3x shinier hair.
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Delivery from physical store through online ordering
Semi-permanent hair dye for shiny color.
Reverses the effects of melanin loss.
Composed of up to 92% naturally derived ingredients,* Dia color reverses the effects of melanin loss for 6 weeks of glossy color** and up to 70% white coverage.
Offers 3 times more shine*** and enhances hair vitality.
The texture is creamy for easy blending, application and rinsing.
For professional use only.
Dia color restores hair color and shine with Melanin Gap Filler Technology that reproduces the color and position of melanin in the fiber to perfectly fill gaps from lost melanin.
The end of dull hair is here.
*Maximum percentage on all shades in the range.
**Laboratory and consumer testing.
***Lab tests.
✓ For all types.
✓ Provides up to 70% white coverage.
✓ Provides 6 weeks of glossy color.
✓ Strengthens hair with 3 times more shine.
✓ It offers various shades, from the lightest blonde to the darkest brown in cool, neutral and warm tones.
✓ It has a positive impact on the environment: it uses 36% less packaging* and saves up to 27 tons of paper/year* made from 100% recycled cardboard and 95% aluminum tubes after recycling.
✓ Shiny, vibrant hair.
✓ No ammonia.
* Vs. Dia Richesse.
You can use any Dia Activateur Developer with Dia color (mix ratio 1:1.5).
For best results, we recommend:
• 6-vol. Dia Activateur Developer for soft tone.
• 9-vol. Dia Activateur Developer for the classic shade and for maintenance.
• 15 vols. Dia Activateur Developer for strong color deposition and covering white.
Hair dyes can cause severe allergic reactions.
Therefore, it is essential for you and your customer to follow these precautions.
Read and follow the instructions:
- This product is not intended for use by persons under the age of 16.
- Temporary henna tattoos may increase the risk of allergy.
- Wear suitable disposable gloves when preparing, applying and rinsing the product.
- Do not dye hair if:
Your client has a facial rash or sensitive, irritated scalp.
Has your client ever experienced any reaction after dyeing their hair.
Your client has experienced a reaction to a temporary henna tattoo in the past.
Ignoring an allergy can be life-threatening.
You should conduct an allergy warning test 48 hours before each time you dye, even if you have already used dye products in the past.
Read and follow the instruction leaflet.
GRADED COLOR AND UNIQUE SHINE
L`Oreal Professionnel has discovered the reason for dull hair: the gradual loss of melanin.
This natural process leads first to dull hair and then to the appearance of the first white ones.
Dia Color is the first semi-permanent dye with 91% naturally derived ingredients with Melanin Filler technology.
Available in 34 shades.
✓ 6 weeks duration in color and shine*.
✓ Up to 70% white coverage.
✓ 100% true-to-tone natural reflexes.
✓ 3x shinier hair**.
✓ Up to 92% ingredients of natural origin.***
✓ No ammonia.
*Laboratory and consumer testing.
**Lab tests.
***Maximum percentage on all shades in the range.
